- In a commitment to transparency, the percentage of “naturally derived” (chemically processed/modified/extracted in the lab) ingredients is displayed on product packaging.
- 100% of outer boxes come from sustainably managed forests.
- Outer boxes are mostly digitally printed – using green inks that are compostable, only recycled waste and consumables in their manufacturing, zero waste of cardboard and ink, zero water consumption, and zero production tools (unlike in offset printing).
- Rationalizing the number of references in order to find the right balance between offering enough to meet different consumer needs while limiting their impact on the planet and the consumption of its resources; minimising packaging size; weight; and prioritising recyclable packaging.
- Eco refills wherever possible, on new product launches in an effort to be a part of the circular economy.
“We question ourselves every day and instead of pretending to be perfect we prefer to be part of an improvement process.” – BCParis